Apply JTBD framework to understand user motivations.
Apply Jobs To Be Done for: Product: {PRODUCT} User segment: {SEGMENT} Current solutions: {SOLUTIONS} Identify: 1. Functional jobs 2. Emotional jobs 3. Social jobs 4. Job statements (When... I want to... So I can...) 5. Hiring/Firing criteria 6. Progress making forces 7. Opportunity areas
Nilesh Raut
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